It happened: finally Luxury Standard and Sustainability are going on the same track.
Comfort, relax, special treatments, elegance, but not only beacuse today the guest is asking for more. Eco-sustainable interior design, zero km food, bio cleaning products, green activities and feeling more in contact with nature.
Lots of the famous luxury hotel chains are changing their mind about the business management. This new concept hugs the sustainability taking nothing away from the success of the brand.
Low impact demand has increased because of guests are getting more and more demanding and the legislative pressure is hardest.
Hotel owners are realising that is not possible ignoring the possibilities offered by the market. The increased environmental sensitivity gives the impulse to the progressive insertion of the environment variable into competitive strategies.
The big chain Starwood makes strong progress on sustainability goals. Starwood Hotels and Resorts has announced its progress reducing its environmental footprint by 2020 globally.
The great giant includes Sheraton, JW Marriott, Westin, St Regis, The Luxury Collection, Le Meridien, Four Points, The Ritz-Calrton, Renaissance Hotels, Marriott, Delta Hotels, Gaylord Hotels, AC Hotels, Courtyard,Resicence INN, Springhill Suites, Design Hotels, Tribute Portfolio, Autograph Collection Hotels and other more establishment. Unable to seize the opportunities offered by the international market, Starwood is making strong progress towards achieving sustainability goals.
The partnership with FEE – Foundation for Environmental Education – is the global leader of the sustainable development education and it gives the possibility to all chain’s structures to fulfill the environmental company goals by joining the Green Key eco-label (more details are available at the following link http://www.greenkey.global/hotel-chain-partners/ ).