Being transparent rewards your hotel, especially if you are managing your establishment better than your competitors. Some businesses are usually keep information close to the vest. They don’t know the importance of being open and honest about all aspects of their business operation and neither do the possibility to gets numerous advantages.
So, why business leaders should become more transparent? In a world where both employees and customers are becoming more demanding, the answer is because you can secure a greater market share and offer a higher quality service.
Being transparent is a source of almost three benefits that should not be understimated:
Trasparency is an Added Value:
Being open and transparent allows you to manage public perception of your company and most of all having a transparent approach shows the public that you have nothing to hide.
This principle has the ability to transform what could be misrepresented for a negative aspect or a weakness of the service in an added value.
The virtuous hotels, in order to reduce their environmental impact on the consumption of water, energy and carbon emissions, do not carry out the daily change of linens and towels, but only at the customer request . Therefore, if this is not communicated to the client at the time of check-in or through a paper information in the rooms, the service could be perceived as poor. On the contrary, good communication will make the customer an active part of improving common well-being.
If you are managing your establishment in a green way, communicate your values outside giving added value to your structure; Generating awareness is the first step towards positive change.
Transparency breeds Trust:
Customer expectations of openness and transparency are high, especially in the ages of digital era. Forget to insert customer perception in your growth stategy plan could be a misstep.
Working on the basis of external feedback is essential for a company who is running an unfortunately still uncommon green service and also oriented to continuous improvement.
In some cases this is a difficult challenge to face, which requires a client-oriented corporate culture to fulfil its contentment and adequate customer satisfaction tools.
Trasparency improves Staff Involvement:
Maintaining open and honest comunication with staffers and letting them in on the company’s strategic plan and adjustments can help build staff loyalty.
It is very important that all staff members are aligned towards a common goal: being a green hotel. The important thing is not focusing on what you are doing, but understanding why sustainable management should follow certain procedures rather than others. To do this, it is very useful to hold quarterly meetings to show employees the fruits of one’s work by sharing and showing customer feedbacks and business goals achieved.